As statements of intent go, ‘Velvet’, The Big Pink’s first release for the hallowed 4AD imprint, was spill-your-tea impressive when it landed some six months ago. Boasting the kind of epic, soaring vocals that could fill a stadium and buoyed along by a wall of white-noise guitars and distorted beats, it had ‘anthem’ written all over it, and is surely set to feature on many an end-of-year list. Needless to say, Ragged Words immediately sat up and took notice, waiting with baited breath to see whether début album A Brief History Of Love could live up to the expectations laid down by such an impressive opening shot.
The answer, if we’re being entirely honest, is “not quite”. While the band – essentially East London trendies Robbie Furze and Milo Cordell plus hired goons – are clearly steeped in a whole host of zeitgeist-approved influences (the band’s sound could well be described as equal parts The Jesus And Mary Chain, My Bloody Valentine, The Velvet Underground and Spiritualized), there’s something about the album as a whole that falls agonisingly short of the mark. Despite having more excellent tunes than average ones, ABHOL somehow feels weighed down, be it by the aforementioned musical influences or the sheer brilliance of the Alan Moulder-mixed ‘Velvet’, and as a result it ends up feeling like slightly less than the sum of its parts.
Which isn’t to say that there’s any shortage of standout moments. ‘Too Young to Love’ is a dizzyingly brilliant slice of shoegaze that the class of ’91 would be proud of, its backwards guitars and nosebleed-inducing outro marking these boys out as the real deal. Immediately after this comes the album’s most obvious concession to sugar-rush pop in the shape of ‘Dominos’, aka ‘that song from that ad off the telly’. Despite being the most dancefloor-friendly thing here, its upbeat tone just doesn’t gel with the rest of what is quite a melancholy record; perhaps it might have made more sense as a stand-alone single. Much more appealing are the brace of slow jams on display: both ‘Love In Vain’ and the album’s title track are near-perfect comedown ballads, the kind of thing you stick on when the sun is starting to seep through the curtains and everyone else has either left the party or else crashed in the other room. Elsewhere, ‘At War With The Sun’ is the (welcome) sound of New Order having a kickabout with Kasabian, while closer ‘Count Backwards from Ten’ is suitably washed-out yet defiant, Furze’s “Better off dead…” refrain the sound of love hanging on by a string.
Don’t get us wrong here: A Brief History… is, with the exception of some fairly obvious filler, a belter of an album, and is well worthy of mention alongside this year’s other great dark noise record: The Horrors’ Primary Colours. Unfortunately, while a strong lead single is something any band strives for, in The Big Pink’s case that single proved a little too strong for its own good, leaving the rest of A Brief History Of Love slightly in the shade. Highly recommended nonetheless.