Artists
The recording name of Londoner Florence Welch and company, Florence & The Machine made sporadic and at times shambolic appearances around the capital towards the end of 2007 before releasing debut single 'Kiss With A Fist' on Moshi Moshi in June 2008 and being well and truly hurled into the hype maching. The eye-opening good 'Dog Days Are Over', her first release for Island Records, was released in December with the ludicrous Brit Critics Choice Award following a month later. The fuss proved warented in the summer of 2009 when debut album Lungs entred the UK charts at number two (one in Ireland), received a Mercury nod and was backed up by some impressive festival slots.
Discography
Websites and MySpace
Articles
 If media hype is designed to generate excitement and buzz around a new artist, then it appears to me that we are now living in the age of 'anti-hype'. Far from generating excitement, The Critics’ Choice Brit Award, won by Florence & The Machine earlier this year, makes me want to run... |
